
Fermcast
The Riley's are founders and owners of a custom software company for processing plants. This complicated, data driven product needed a simple and easy-to-navigate website to educate consumers and sell decision-makers on the investment of new custom software. We worked to take their existing WordPress website from bare-bones to sleek and effective.
The Website Design
Fermcast had an existing logo but did not have full branding guidelines, so I worked with the logo to create a brand board to guide the website build. In order to accommodate their budget and timeline, this was the best option for their project. By collaborating with the owners to establish goals for the future of their business we came up with a style and voice to accomplish their long-term objectives.
More About The Project
The owners of Fermcast came to me with very clear goals and had researched their competitors to narrow down what they wanted and didn't want. They knew they wanted a simple and easy to navigate site without a lite of "extra" content. We collaborated to craft content that was the perfect mix of educational and sales-driven.